Business Positioning

Overview
Business Principles
Target Customers
Customer Values

Based on principles of database marketing, InfowareLab Online Marketing is a platform that utilizes Internet and communication technologies to achieve real-time interactions between customers and companies to acquire and cultivate potential customers.

Business Solutions
InfowareLab Online Marketing aims to establish Website Marketing, Contact Center and Marketing Workbench as basis and offer services like Internet marketing, search evaluation, mobile marketing, direct marketing, market research and multimedia production. Different combinations of the solutions can meet various business requirements.

Main Products
Marketing Workbench—an automatic marketing platform for customer acquisition and lead management
Easy Doc—marketing websites with Wiki and Knowledge Base
WebTouch—an internet marketing system with multi-channel interaction methods
EasyCall—a telemarketing function which makes Call Center website-enabled
EasyTouch—an instant collaboration platform with world-leading technologies
Webinar— a platform to initiate and process web seminars

Companies expect marketing to exert a positive impact on sales, and sales leads directly reflect marketing effects. But in fact, most marketing projects contribute only about 5% sales leads to the current period, which is extremely low. As a result, it is necessary to integrate various marketing methods and acquire customers through multiple channels. Furthermore, it is essential to manage and cultivate leads (about 95%) so as to dig out business opportunities through database marketing.

Keys to Enterprise Marketing:

Acquiring leads through multiple channels

Managing leads effectively

Sustaining direct marketing (lead nurturing)

With the rapid growth of internet, online marketing (especially those based on search engines) becomes the primary method of customer acquisition. Nevertheless, it is only a start. The focus should be how to convert web hits and traffic to leads and sales opportunities. Besides, Internet should be utilized to improve direct marketing and boost sales.

To improve business efficiency and effectiveness, InfowareLab offers solutions and services to SMBs, and integrates marketing process to an unified communication platform. InfowareLab Online Marketing accelerates the technological advancement of marketing and achieves customer acquisition and cultivation with low cost and high efficiency. Due to various natures, enterprise marketing is normally classified into traditional marketing, online marketing, internal marketing, e-commerce marketing, and etc. Different combinations of solutions can meet various business requirements.

Potential Customers
This type of enterprises mainly acquires customers through business expansion, user recommendation, traditional marketing, etc. Thus, customer information is scattered in all departments, which is difficult to use and manage.

Brand-new Customers
This type of enterprises mainly use search engines to acquire customers, expecting to convert web hits and traffic to leads, thus boosting sales.

Regular Customers
This type of enterprises expands business through regional organizations or partners. Therefore, it is effective for them to elevate sales by duplicating business rules and transmitting business information expeditiously and accurately.

E-commerce
For this type of enterprises, e-commerce sites, electronic orders, online promotions & transactions, online stores are all channels of customer acquisition. With the evolution of Internet, the number of communication methods between customers and enterprises has gradually increased, there is a need to upgrade the Call Center to an unified communication platform —Contact Center.

InfowareLab Online Marketing is a cost-effective solution for lead acquisition and nurturing, which helps companies establish and manage a multi-channel lead system. And through Internet and communication technologies, it can achieve sustaining customer cultivation.

Marketing Concept
The key concept of InfowareLab Online Marketing is customer-centric. Only when customers are attended to can sales be boosted. So when marketing is conducted, we need to add another dimension (customer cultivation).

Marketing Approaches
InfowareLab Online Marketing is built on top of a SaaS platform, which enables companies to utilize the marketing platform and services without purchasing any software or hardware. Moreover, its low monthly fee offers companies an economical way to carry out daily marketing activities.

Marketing Experiences
Based on application examples from the Online Marketing platform, InfowareLab is striving to compile a "Marketing Dictionary" which aims to share successful experiences with more companies.