Business Solutions

Overview
Marketing Websites
Contact Center
Marketing Workbench

InfowareLab Online Marketing is a cost-effective solution for lead acquisition and nurturing, which helps companies establish and manage a multi-channel lead system. And through Internet and communication technologies, it can achieve sustaining customer cultivation.

Marketing Concept
The key concept of InfowareLab Online Marketing is customer-centric. Only when customers are attended to can sales be boosted. So when marketing is conducted, we need to add another dimension (customer cultivation).

Marketing Approaches
InfowareLab Online Marketing is built on top of a SaaS platform, which enables companies to utilize the marketing platform and services without purchasing any software or hardware. Moreover, its low monthly fee offers companies an economical way to carry out daily marketing activities.

Marketing Experiences
Based on application examples from the Online Marketing platform, InfowareLab is striving to compile a "Marketing Dictionary" which aims to share successful experiences with more companies.

InfowareLab defines marketing websites as the websites for lead acquisition and nuturing. The objective of a traditional website is to publish information. And we call it "Introductory Website" due to its similarity to a publicity platform.

Comparisons between Marketing Website and Traditional Website

Solutions for Marketing Websites

InfowareLab provides quality web design and development which focus on immediate ROI and the key business objectives. To add functions of interaction and content management, we incorporate EasyCall, WebTouch and EasyDoc to the original company websites.

Built on top of a SaaS platform and an unified communication platform, InfowareLab integrates the Call Center, online interaction, instant communication, messaging and Email to a single Contact Center.

Contact Center provides links to company websites as well as business platforms, which assists the customer agents and elaborates marketing activities.

Related products are EasyCall, WebTouch, EasyTouch, etc.

With the core function of marketing automation and the objective of unified marketing platform, Marketing Workbench (EasyCRM) is not only a platform to manage customer information but also the business rules and tools for marketers. The major functions of Marketing Workbench (EasyCRM) are:

Contact Management
Generally, contact management deals with inbound customers. Through various marketing methods, relationships between customers and companies will be established, which proves to be vital in the marketing process. As a matter of fact, leads are acquired through proper management of contact information.

Lead Management
Lead management, or customer management, is to analyze, check, integrate, and grade valid lead information as well as establish a customer information system to assess the lead status (intensity of customer demand).

Direct Marketing
Direct marketing is a way to cultivate customers. Marketing Workbench (EasyCRM) offers marketing methods such as Email, webinar, call, and messaging, and includes functions such as campaign planning, workflow design and project management.

Marketing Evaluation
Marketing evaluation is the ROI (Return on Investment) analysis of company’s marketing budgets.