Application Solutions

Potential Customers
Brand-New Customers
Regular Customers
E-Commerce

Many companies acquire customers through business development, user recommendation or traditional marketing. We name them potential customer oriented enterprises. Dealing with comparatively stable businesses, it is relatively hard to reform their marketing methods. And our online marketing solutions can be used to accelerate the conversion from potential customers to sales deals through Internet and various communication methods.

Business Features
Customer information is scattered in different business sections, which is difficult to use and manage. Therefore, it is hardly feasible to keep in touch with customers for effective tracking. For example, a company can get the information of 300 customers per month. And the sales team can make appointments with 50 to 60 and close deals with 20 to 30 of them. However, the rest 270 to 280 customers are generally given up due to the lack of economical promotion methods.

Marketing Solutions
With CRM system, InfowareLab offers solutions to manage the information of acquired leads and integrate Email, webinar, and messaging to keep in touch with customers. For example, webinar is used to carry out product demonstration, product training, case study and professional consultation. Email and messaging are used to inform and remind customers of the meeting sites for customers to log in. Just as challenges posed by the instant messaging to phone calls, more and more pre-sale campaigns are conducted online since face-to-face meeting is costly due to factors such as time, transportation and working strength. On the contrary, generating no software or hardware cost, online communication has a very low monthly cost. Therefore, online communication has been proven to be a cost effective investment in lead acquisition.

Product Recommendation
Marketing Workbench (EasyCRM) manages leads and integrates an unified communication platform with various marketing channels for leads nurturing.

Many companies use search engines such as Google, Yahoo and MSN when acquiring leads. Therefore, InfowareLab designs online marketing solutions for these brand-new customer oriented enterprises and help them convert website hits and traffic to sales leads.

Features
Nowadays, customers spend more and more time searching for information online, which makes search engines vital in meeting customer needs. However, since customers are acquired by waiting for Call-ins passively, regular search marketing only contributes to site hits, which results in a low conversion rate from customers to sales deals. For example, a company invests in search engines and receives about 10 Call-ins daily (about 300 monthly). However, the sales team can only make appointments with 50 to 60 and close deals with 20 to 30 of them. Therefore, enterprises should strive to increase the total number of daily Call-ins. Besides, they should come up with a sustaining and cost-effective way for leads nurturing.

Marketing Solutions
InfowareLab solutions benefit SMBs in the following ways. Firstly, with a telemarketing platform, it integrates Call Center with the website to ensure call completing rate and sound quality. SMBs can easily utilize this because the Call Center is SaaS based. Secondly, InfowareLab offers a Contact Center which enables customers to interact with companies by ways of text, audio, video, document transmission and online demonstration. Meanwhile, customer information is gathered through such processes. Thirdly, online interaction is integrated with Marketing Workbench (EasyCRM), which enables the effective management of customer information. And the methods for potential customer oriented enterprises can also be used here to cultivate customers.

Product Recommendation
WebTouch is the unified web communication platform to realize functions of text, multi-party voice, and online demonstration, etc.

There are 2 types of regular customer oriented marketing solutions. One is partner marketing, which means that enterprises have established branch offices or distribution channel partners along with the business expansion. Therefore, it is vital that the marketing meet the needs of regional offices and partners. The other is customer marketing, i.e. companies try to maintain or enhance users’ contributions by offering more services.

Features
For companies focusing on partner marketing, the business hierarchy becomes complicated with the expansion of business. It follows the pattern below:
Headquarter - distribution departments - regional distribution channels - channel representatives - partner managers - frontline workers
Therefore, the attenuation of information is the main business feature. And how to manage and communicate with frontline workers becomes the key.

Ways of communication:
Information publishing, business communication & training, business fair, seminars, user & partner conference, credits management, marketing items application, evaluation, motivation, etc.

Companies can hardly get related information through traditional business methods. For instance, it is difficult to grasp the information of their partners’ frontline workers. Besides, partners and users are distributed in different regions, which makes gatherings or face-to-face communications impossible. And audio support methods (such as teleconferences) are too limited.

Marketing Solutions
InfowareLab helps companies establish an instant internal communication platform where systems are configured in accordance with organizational and business structures. And there is an authorization for each node, which enables point-to-point or multi-points communications through text and sound. Moreover, companies can initiate instant conferences on the basis of authorizations. i.e. the selection of an online user initiates a web conference (or online training, online demonstration, business discussion, etc.).
Companies treat the partners’ frontline workers and users as the internal staff of the business chain, thus achieving internal marketing.

Product Recommendation
EasyTouch is a world-leading system for instant communications within enterprises. It can not only realize functions of authorization distribution and security management, but also seamlessly connect with online conference system, Call Center and the business center.

E-Commerce type enterprises are those who conduct business online. (such as e-commerce sites, electronic orders, online promotion & transactions, online stores)

Features
Websites + Call Center is the popular business model. However, the advancement of Internet offers more ways (telephone calls, website landing, web chat, instant communication, etc.) for customers to communicate with companies. As a result, the traditional Call Center can hardly meet business needs.

Marketing Solutions
InfowareLab Contact Center is a unified communication platform that integrates Call Center, online interaction with instant communication. Supporting communication methods such as audio, video, text, phone call and web conference, it can integrate with the business system seamlessly.

Product Recommendation
EasyCall+ WebTouch+ EasyTouch